The Success Story of Dream11 – Biggest Fantasy Sports Platform

The Success Story of Dream11 – Biggest Fantasy Sports Platform

As you all know, India is a cricket loving country. Here games are played on the field as well off the field in electronics medium i.e fantasy cricket. Similarly today we are here to share you the Story of Dream11, the most popular fantasy game App. Today we will talk about the Success and Story of Dream11. Previously 4-5 years back playing fantasy games was not so popular in India, but today it has grown so popular in India that it is used by million of players all over India. Dream11 is a fantasy sports platform based in India that allows users to play fantasy cricket, football, kabaddi, hockey, and basketball. Dream11 is India’s biggest fantasy sports platform with over fifty-three million users. Its popularity has increased in recent years as this app allows you to use your sports knowledge about particular games ( whether cricket, football, kabaddi, hockey or basketball ) to create your own team of players who can play the games that day and score more runs or take wickets. It is an internet game wherever users produce a virtual team of real-life players and earn points supported the performances of those players in real matches. A user WHO scores the utmost points in his joined contest attains the primary rank on the leader-board. Dream11 offers free and paid contests. A user has to pay a certain fee to join a contest and can win real cash. To participate in a Dream11 game, a user must be at least 18 years old. they choose the right players you will earn points which you can convert into cash and transfer it to your bank account or Paytm etc.

Users of Dream11, Story of dream11
Users of Dream11, Source: Dream11

Story of Dream11

Coming to the Story of Dream11, you may be knowing Dream11 as biggest fantasy sports playing platform in India but it has to struggle in the market before ruling the fantasy platform. Dream11 was co-founded by Harsh Jain and Bhavit Sheth in 2008. In 2012, they introduced freemium fantasy sports in the Asian nation for cricket fans. In 2014, the company reported 1 million registered users, which grew to 2 million in 2016 and increased to 45 million in 2018. It is a member of the Fantasy Sports Trade Association (FSTA) and is that the beginning member of the Indian Federation of Sports gambling (IFSG). Dream11 could be a Series D funded company with Tencent leading the newest spherical. Before Tencent, Dream11’s investors include Kalaari Capital, Think Investments and Multiples Equity. In June 2018, Dream11 reported that it has 4 million users, up from 2 million users in 2017. The company also made to the list and ranked 9 among India’s Great Mid-Size Workplaces – 2018. Dream11 was additionally recognized joined of the highest ten innovative corporations in the Asian nation by quick Company in 2019. But it was not so easy to get popular in the Indian market. In 2017, a case was registered against the corporate in AN Indian judicature. The court, in its ruling, stated that playing the Dream11 game involves considerable skill, judgment and discretion. To win a Dream11 game users’ have to be compelled to exercise superior data, judgment and attention. The Court additionally command that ‘the component of skill’ had a predominant influence on the end result of the Dream11 game. However, the law does not allow Fantasy Sports in a few Indian States like Assam, Odisha, and Telangana. A challenge to this judgment was filed with the Supreme Court of India, which dismissed the appeal. The judgment provided lawfulness to the corporate and allowed them to run their operations throughout the country.

Dhoni as Brand Ambassador of Dream11, Story of dream11+
Dhoni as Brand Ambassador of Dream11, Source: Spycoupon

Brand Ambassador of Dream11

Cricketer & Previous Captain of India, Mahendra Singh Dhoni is the brand ambassador of Dream11. He launched the “Dimaag se Dhoni” media campaign during the 2018 Indian Premier League. The company had previously signed commentator Harsha Bhogle as their brand ambassador in 2017. Mahendra Singh Dhoni is still the Brand Ambassador of Dream11 and his creative ads keep popping up specially in between the cricket matches.

Official Partner of Dream11, story of dream11
Official Partner of Dream11, Source: Dream11

Partnership and Deals

In 2017, the company partnered with three leagues within cricket, football and basketball. Dream11 became the Official Fantasy Partner for Hero Caribbean Premier League, Hero Indian Super League and National Basketball Association (NBA). Later in the year, they partnered with the Hero Indian Super League as their Official Fantasy Football Partner. In November 2017, US professional basketball league National Basketball Association (NBA), launched a fantasy basketball game in association with Dream11 and launched their official NBA fantasy game on their platform. In 2018, Dream11 announced its partnership with ICC (International Cricket Council). Pro Kabaddi League, International Hockey Federation (FIH), WBBL and BBL In 2018, through the above partnership, Dream11 introduced two new games on their platform viz., Kabaddi and Hockey. In March 2019, The Board of Control for Cricket in India (BCCI), announced Dream11 as the Official Partner for the VIVO Indian Premier League. The four-year exclusive partnership started with the IPL 2019 season. Additionally, the ‘Official Fantasy Game’ of IPL will also be powered by Dream11.

Income of Dream11, story of dream11
Estimated Income of Dream11, Source: Quora

Income of Dream11

Above you can see the income calculation of one year of Dream11. With assumption of 2 contest of cricket match, the company makes almost 7.8 billions in a year. It mainly earns from the money we pay for the registration of the game. As it has now joined hands with the BCCI and became sponsor of Vivo Ipl it will be used more by the people all over India which in turn will help this companies to grow up. So this was the Story of dream11 and how they became a company making billions of dollars in a year.

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